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演讲,打造公众形象的刚需
演讲不是为了分享故事,也不是为了表达自我,演讲的唯一目的是——影响公众!
同样,演讲人也不只是一位擅长说话的人,而是有志于影响公众、鼓动公众、改变公众的“领导者”!
SPEAKER = LEADER
一场成功的公众演讲,不但能打造讲者的个人形象,更能打造他相关企业的品牌形象。
当越来越多的企业管理者利用公众演讲从幕后走到幕前,欢迎您也加入这个——
造神的时代!
[公众演讲软实力]
前全美通讯协会发言人高阶工作坊
2016年1月17日 周日
9:30 - 17:00
吴淞路575号 SOHO 3Q社区
———About the Coach———
Paul Rogoski
前全美通讯协会发言人
全球传播专家
演讲力培训专家
30多年沟通经验的战略传播专家。曾在全球辅导过数十位TEDx讲者,也是诸多500强高管及政府官员的个人品牌顾问。
作为金牌TEDx教练,全球顶级的发言人与个人品牌专家,Paul将开展高阶工作坊,与中国的企业管理者交流公众演讲的技巧与。
以下是Paul关于公众演讲的见解:
In today’s competitive and fast-moving business environment, strong public speaking and presentation skills are essential for senior executives, middle managers, team leaders and entrepreneurs if they are to communicate their ideas and their passions successfully.
In the Art of Public Speaking Workshop you will learn to present your story withCONFIDENCE, CLARITY AND CONVICTION!
What You Will Learn
A fast-paced but thorough overview of speaking tips that every great speaker knows and knows how to use
How to quickly define and clarify what your key messages are and how to position them in your speech for the greatest impact
The value of telling stories and showing part of yourself and how to do it correctly
Plus, Practical Techniques and Tactics You Can Use Every Time You Have to Speak
A planning tool to develop your “master script” and pitch
Templates that help you structure your speeches
An understanding of what audience engagement is
- why it is important, and how to use it to make a huge impact on
everyone who listens to your words.
The 6 Parts of Every Speech
The Secrets of a Perfect Speech
Workshop Agenda
Welcome and Introduction
What we will do today
Housekeeping
General Theory of Great Public Speaking
How long do you have?
The Three C’s: Confidence, Clarity and Connection
Boring to Brilliant Speaker’s Guide Tips
MORNING BREAK
Example of Bad Speech
Example of a Good Speech
Anatomy of a Great Speech
Opening WOW Statement
3key points
Take away statement
Closing WOW Statement
Start strong – finish stronger
Writing Exercise
Use Anatomy of a Great Speech document to create a 5-minute speech
LUNCH BREAK
Participant Speeches
Individuals selected from the audience to present their 5-minute speech to the larger group
Summary/Close
Review of main points and key learnings
[公众演讲软实力]
前全美通讯协会发言人高阶工作坊
2016年1月17日 周日
9:30 - 17:00
中山东二路88号SOHOF栋3Q社区3楼
注:本次工作坊不设同声传译,仅做中文小节,对听众的英文水准有一定要求。